✦ Web Design · 2023
Kovai Care
A healthcare booking platform patients trust
01 The challenge
Kovai Care's old booking flow was confusing and inaccessible. Anxious patients abandoned it halfway, flooding the call centre and leaving slots unfilled.
An accessible, reassuring patient-booking experience that lifted completed appointments significantly.
02 Our approach
How we got there.
- 01
Researched real patients — including older and low-vision users.
- 02
Redesigned the booking flow to be calm, clear and reassuring.
- 03
Met WCAG AAA contrast and full keyboard / screen-reader support.
- 04
Simplified the funnel to the fewest possible steps.
03 What we delivered
- ✓ A three-step, accessible booking flow
- ✓ Plain-language guidance and reassurance at every step
- ✓ AAA contrast, keyboard and screen-reader support
- ✓ Automated reminders that reduced no-shows
Built with
“Patients tell us booking is finally easy. Completed appointments nearly doubled in the first quarter.
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